About us

Country Label Co was born in a small country town in South Australia, founded by two passionate mums. Initially, the label focused on creating staple clothing for adults. However, as the founders embarked on their journeys into motherhood, their vision evolved. With growing families, their passion for children's clothing also grew. Inspired by the joy, laughter, and boundless energy of their young children, they discovered a love for designing vibrant, fun, comfortable, and durable pieces that bring smiles to both kids and parents alike.

Our mission is to create clothing that kids will love to wear, and parents can trust for quality. We believe that children's clothing should reflect their playful spirits and be as adventurous as they are. We focus on designs that are fun, loving and comfy, ensuring that every piece can withstand the rigours of childhood play and still look great after many washes!
We wanted to ensure the pieces were affordable for families. This way, everyone can enjoy stylish and comfortable clothing without breaking the bank!

We understand the importance of the circular economy and that's why we have employed sustainable sources and methods of packaging. We continue to review our impact on the environment and seek more sustainable and innovative ways to minimise our carbon footprint.